The four pillars of SEO

The four key areas of SEO that site owners need to consider are:

    • Technical SEO: How well your content can be crawled and indexed.
    • Content: Having the most relevant and best answers to a prospect’s question.
    • On-site SEO: The optimization of your content and HTML.
    • Off-site SEO: Building authority to boost trust and rankings

2. On-site SEO

Once your technical SEO is in a good place, you need to optimize the content on your site.

Structural optimization

The first job here is to ensure your site is structured in a way that helps Google understand the relevance of every page. Think of your website as a filing cabinet. The website is the cabinet, the sections are drawers, and the pages are folders within those drawers.

You should be able to draw this structure on the back of a napkin and understand how everything relates. 


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